In November 2024, Vori—a modern operating system for grocery retailers, helping small and mid-sized supermarkets compete with retail giants by streamlining operations and addressing challenges like inflation, labor shortages, e-commerce, and supply chain disruptions—invested in HubSpot’s Sales and Service Enterprise tools with the hope of centralizing onboarding and improving operational visibility. However, their initial onboarding experience with HubSpot’s out-of-the-box setup left them feeling underserved.
“It was clear right away the onboarding wasn’t customized to our needs. There was no real consultation—just a generic walkthrough,” said Ellery Fink, Head of Customer Experience at Vori. “We needed something smarter, something that would help us move faster and more clearly.”
Vori sought a partner who could not only fix the foundational issues but also build a thoughtful onboarding flow that aligned with their in-person implementation model. Ultimately, they chose Bryant Works for their reputation, responsiveness, and expertise.