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Vori Case Study

How Bryant Works helped Vori transform customer onboarding with HubSpot
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CLIENT

Vori

INTERVIEWEE

Ellery Fink, Head of Ops

INDUSTRY

Software Development

SERVICES PROVIDED

HubSpot Implementation & Onboarding Workflow Optimization

Bryant Works was the right choice.

It’s clear they actually care about setting you up for success.

Ellery Fink
Head of Customer Experience @ Vori
The Challenge: Disjointed Onboarding and an Underwhelming HubSpot Experience

In November 2024, Vori—a modern operating system for grocery retailers, helping small and mid-sized supermarkets compete with retail giants by streamlining operations and addressing challenges like inflation, labor shortages, e-commerce, and supply chain disruptions—invested in HubSpot’s Sales and Service Enterprise tools with the hope of centralizing onboarding and improving operational visibility. However, their initial onboarding experience with HubSpot’s out-of-the-box setup left them feeling underserved.

“It was clear right away the onboarding wasn’t customized to our needs. There was no real consultation—just a generic walkthrough,” said Ellery Fink, Head of Customer Experience at Vori. “We needed something smarter, something that would help us move faster and more clearly.”

Vori sought a partner who could not only fix the foundational issues but also build a thoughtful onboarding flow that aligned with their in-person implementation model. Ultimately, they chose Bryant Works for their reputation, responsiveness, and expertise.


The Solution: A Human-Centered, Streamlined Onboarding Flow

Bryant Works began by listening carefully. The team focused on designing an onboarding process that gave Vori what their previous setup lacked: visibility, task ownership, and practical usability.

Key improvements included:

  • Centralized onboarding workflows: All key milestones and tasks were built into HubSpot, giving internal teams a single source of truth.
  • Enhanced visibility into onboarding status: Teams could better track progress and identify blockers.
  • Workflow improvements: HubSpot automations were configured to surface the right information at the right time, empowering the team to act quickly and consistently.
“Chris has been incredible. He’s responsive, he knows the system inside and out, and he doesn’t just do it for me—he teaches me how to do it too,” Ellery shared. “Even with our time zone difference, I get answers faster than I expect.”

The Results: Faster Onboarding, Empowered Teams, and Scalable Systems

While Vori is still optimizing its HubSpot setup, the improvements already made have significantly reduced onboarding friction. Tasks are more clearly assigned, workflows are easier to manage, and internal confidence in HubSpot has grown.

“I’m not constantly asking, ‘Where is this customer in the process?’ anymore. We’ve got better visibility, and that gives our team more control.”

Additionally, Chris’s consultative and educational approach helped Ellery build long-term skills.

“It’s not just a tech solution—it’s a partnership,” she said.


Looking Ahead: Building on the Foundation

Vori is now focused on further refining the top part of their customer journey—from initial quote to signed contract—to streamline how prospects move into active onboarding.

Knowledge base improvements are also underway: Vori recently launched a help desk but is working through issues with article search functionality. Bryant Works is providing guidance on keyword optimization and tagging strategies.


Conclusion

Through thoughtful collaboration and expert implementation, Bryant Works helped Vori turn an underperforming HubSpot instance into a powerful onboarding engine. The result? A more confident team, faster time-to-value for new customers, and a platform Vori can continue to grow into.

“Bryant Works was the right choice. It’s clear they actually care about setting you up for success.”
— Ellery Fink, Head of Customer Experience at Vori

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