Case study
How Bryant Works helped RedBeam relaunch their website in record time
The Challenge
RedBeam—a leading provider of fixed asset tracking software—was undergoing a critical rebranding and needed to relaunch their website fast. Their new leadership team, including VP of Sales & GTM Strategy Kevin Keith, was eager to align the company’s outward presence with its evolving product vision and renewed market positioning.
“We were in a sprint,” said Kevin. “There was a sense of urgency to get the new site up before a major marketing push. But more importantly, we needed it done right.”
The team needed a partner who could not only move quickly but could handle both the strategic and technical aspects of a high-stakes relaunch—messaging, structure, design continuity, and seamless execution.
After interviewing multiple vendors, RedBeam chose Bryant Works based on their technical acumen, responsiveness, and ability to deliver under pressure.
The Solution
From day one, Bryant Works prioritized alignment. The team didn't overcomplicate the process—they leaned into what mattered most: speed, quality, and communication.
Key strengths of the partnership included:
Structured but agile project planning:
A clear roadmap was set, but adjustments were made in real time as the team moved fast.
Seamless communication:
Daily standups and asynchronous updates kept everyone informed and focused.
Collaborative execution:
RedBeam handled design; Bryant Works handled structure, build, and final deployment—working in lockstep without stepping on each other’s toes.
“Bryant Works just made it easy,” Kevin said. “There was no wasted time. They gave us great advice, took the lead where we needed it, and stayed flexible where we already had momentum.”
The Results
RedBeam relaunched their new site in under 30 days—on time, on budget, and with no hiccups.
Kevin shared: “I’ve worked with a lot of agencies. This was probably one of the smoothest collaborations I’ve had. We moved quickly, and the team at Bryant Works never became the bottleneck. That’s rare.”
Post-launch, RedBeam now has a site that better reflects the strength of its product and the vision of its new leadership. Early feedback has been positive across internal and external stakeholders.
Looking Ahead
With the new website live, RedBeam is focused on enhancing conversion, SEO, and digital engagement. They’re also exploring ongoing partnership opportunities with Bryant Works to continue iterating on the website and align CRM strategy across their GTM stack.
Conclusion
RedBeam came to Bryant Works with a high-stakes challenge and an urgent timeline. Through smart collaboration, focused execution, and clear communication, the relaunch was not only delivered on time—it exceeded expectations.
“The team was responsive, strategic, and genuinely easy to work with. Bryant Works helped us hit a critical milestone with confidence.”
Kevin Keith,
VP of Sales & GTM Strategy
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